Danielle Aridi Bridal – Coming Soon Video

12 Feb Danielle Aridi Bridal – Coming Soon Video

Coming Soon video created for Danielle Aridi, an Australian based designer specialising in luxury bridal and evening wear. This video is to launch her 2019 Bridal collection.

Although engaged in December 2017 and embarking on my own journey to find the perfect wedding dress, my love for bridal stems from my 18year-old self, this is when I started photographing weddings. A deep love/obsession for International Bridal and Cotoure designers, following their collections and editorials, I was beyond excited to work with Danielle to help her launch her collection.

Inspired by Danielle’s luxurious fabrics and classic designs, wearing her gowns made me feel nothing but sexy. They were fun, and although intricate, I wasn’t scared to move. The first thing I did was scoop the meters of fabric into my arm and walk around, day-dreaming about my own wedding day. No corny and cheese bridal music, fake couples kissing or slow, romantic clips. I wanted to translate this ‘fun, sexy and classic’ feel into her video. Plus, as her collection hasn’t launched, I wanted to give some things away but not everything; hence why you don’t ever see full garments.

A couture level of quality, unique and distinguished from anything else out there, the Australian bridal fashion industry is in for a shake-up! I cannot wait for women to have the opportunity I did, to try these pieces on for themselves!


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